The whole ‘New 510’ thing was never going to wash with American buyer, particularly those who had experienced the original 510. The ‘New’ 510 was in fact a Datsun Violet A10 model which elsewhere in the world was known as a Datsun 140J or 160J or as a Stanza down under. With it’s live axle rear suspension, it’s dynamics were no match for the original PL510 model sold in the US, although it did go on to some racing (and rallying) success. It just never gained the cult status of the original.
This hatchback version arrived in on the UK market only in 160J SSS form, with a twin carburettor 1.6 and 5 speed gearbox, although I’m not sure if it would have been any faster than it’s American sibling which came with a 2.0 single carb lump.
I have always liked this series of illustrated adverts (there are others for 620 and B210 too) as the main illustration looks like the box artwork on old 1970’s Matchbox cars!
This is a really obscure model, the Datsun 300-GL. This South African version of the 230 model looks to be based on the Japanese Nissan Gloria rather than the Cedric like most other export markets. The raised bonnet, and grille with large single headlights are both features of the Japanese Gloria. I’ve no idea if this was a fully imported model or locally assembled. It’s also interesting to note that the name ‘300C’ was being applied to this model in South Africa more than a decade before the Y30 model Nissan 300C hit the market in the UK.